NISSAN SUPER GIRL SNOW PRO RETURNS WITH PRO-AM SNOWBOARDING CONTEST AND FESTIVAL AT BEAR MOUNTAIN RESORT, FEBRUARY 22-23, 2020

10-time X Games Gold Medalist and 4-time US Olympian, Lindsey Jacobellis, Hosts Only All-Women’s Snowboarding Event, Serves as Final Qualifier for USASA National Championships

Big Bear, CA (January 23, 2020) – Marking 14 years of Super Girl Pro events, ASA Entertainment announced today the return of the Nissan Super Girl Snow Pro: February 22-23, 2020.  The event – the only all-women’s snowboarding competition in the world – will take place at Bear Mountain in Big Bear, CA.  Admission is free.

The event will serve as a showcase for the best of women’s snowboarding in a contest completely designed by the riders, including top-level snowboardcross (SBX) and Big Air competitions.  The field of pros will include many of the top-ranked snowboarders in the world, including 10-time X Games Gold Medalist, Lindsey Jacobellis, and her U.S. Olympic teammates Meghan Tierney and Faye Gulini.

Designed not only to showcase the best female snowboarders on the planet, the event also serves as a developmental contest to help encourage, nurture, and mentor the next generation of aspiring female snowboarding pros.  More than 100 top amateurs will compete alongside their heroes.  New this year, the event will be the final qualifier into the USASA National Championships.

“This is an event that I am extremely passionate about,” said 4-time U.S. Olympian, Lindsey Jacobellis.  “It’s incredibly important to lay the foundation for the future of women’s snowboarding, and this event does an amazing job of empowering women and putting pros and amateurs together in a unique environment so we can pass along our experiences to the next generation.”

“It’s really exciting to bring the Super Girl Snow Pro back to Bear Mountain, especially given their great legacy in snowboarding,” said Rick Bratman, CEO of ASA Entertainment, the event’s production company. “We’re grateful to our partners at Nissan, the U.S. Air Force, Paul Mitchell and Visit Big Bear for continuing to support women through this important empowerment platform.”

In addition to the high-level snowboarding competition, the event’s Festival Village features live concerts, female DJs, panel discussions, autographs, giveaways, sponsor booths, and more – all free and open to the public.  The complete entertainment and music lineup in the Festival Village will be announced soon.

The event, which will run on Saturday, February 22, and Sunday, February 23, from 9 a.m. to 4 p.m., supports sustainability efforts through the Southern California Mountains Foundation and breast cancer prevention through Boarding for Breast Cancer.

Nissan, in conjunction with the California Nissan Dealers, has increased its participation in 2020 with the goal to help foster equality and inclusion for women as part of a multi-year commitment to becoming the event’s Title Partner.  Throughout the weekend-long competition, Nissan will showcase highlights from its current model year line-up including the restyled, sporty, all-new 2020 Sentra.

“Nissan and its California Dealers are proud to be the exclusive Title Partner of the Super Girl Pro Series of snow and surf events in California,” said Shawn Mirabal, regional vice president, Nissan North America. “Being the Title Partner really provides our company the opportunity to play an important role in the support and celebration of female strength, independence and empowerment through action sports.”

This is the first event of the 2020 Super Girl Pro Series, the industry’s only large-scale, all-female action sports competition series. Developed as a celebration of female empowerment 14 years ago, the Super Girl Pro Series provides opportunities for women to be front and center in areas of sports, entertainment, education, business, and popular culture where women are traditionally underrepresented.  The four annual Super Girl events bring together more than 300 top female athletes who come from around the globe to compete.

To connect with the event via social media, follow @SupergirlPro on Instagram and Twitter, visit Facebook.com/SupergirlPro and use #NissanSnowPro.

For detailed information on the event and its live webcast, please visit www.supergirlsnowpro.com.

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About ASA Entertainment:

Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global.  ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, skiing, surfing and music, are broadcast domestically on eight networks (including CBS and FOX Sports), and distributed to more than 700 million HH globally via 30 international broadcast partners.  ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, the Supergirl Pro Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 25 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.  For more information, visit ASAentertainment.com.

 

About Nissan North America 
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.

Media contacts:   Jenn Chidester | m. 858.472.1952| jennifer@modernprinc.com

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