Event focused on both Mentorship and Elite Competition to be Hosted by 10-time X Games Gold Medalist and 4-time US Olympian, Lindsey Jacobellis, and Olympic Gold Medalist, Hannah Teter
Melbourne, FL (January 30, 2018) – Marking twelve years of Supergirl Pro events, ASA Entertainment announced today the return of the Toyota Supergirl Snow Pro: March 17-18, 2018. One of the first major women’s snowboarding events following the 2018 Winter Olympic Games, the contest and its concurrent festival will take place at Bear Mountain Resort in Big Bear, CA during the St. Patrick’s Day weekend. Admission to the event is free.
The event will serve as a showcase for the best of women’s snowboarding in a contest completely designed by the riders, including top-level boardercross (SBX) and half-pipe competitions. The field of pros will include many of the top-ranked snowboarders in the world, including 10-time X Games Gold Medalist, Lindsey Jacobellis, and Olympic Gold Medalist, Hannah Teter as co-hosts of the SBX and half-pipe disciplines.
The event was designed not only to not showcase the best female snowboarders on the planet, but also to serve as a developmental contest to help scout, encourage, nurture, and mentor the next generation of aspiring female snowboarding pros. More than 100 top amateurs will be competing alongside their heroes.
“This is an event that I am extremely passionate about,” said 4-time US Olympian, Lindsey Jacobellis. “It’s incredibly important to lay the foundation for the future of women’s snowboarding, and this event does an amazing job of empowering women and putting pros and amateurs together in a unique environment so that we can pass along our experiences to the next generation.”
“We’re thrilled to bring the Snow Pro to Southern California,” said Rick Bratman, CEO of ASA Entertainment, the event’s production company. “We’re especially excited to host the event at Bear Mountain, given their great history of supporting and elevating snowboarding from the very beginning of the sport. We’re also grateful to our partners at Toyota, Warner Bros. Consumer Products, the Big Bear Visitors Bureau, Paul Mitchell and SmartyPants for continuing to raise the bar, and the opportunities, for women in action sports.”
“Toyota is proud to support such an important initiative for women in snowboarding, and across all walks of life,” said Ed Laukes, Group Vice President of Toyota Division Marketing, Toyota Motor North
America. “This is a very unique event that embodies the values of our Start Your Impossible campaign. We believe that everyone should have the opportunity to take on any challenge and reach for their very best. The athletes competing are incredibly inspirational young women who have achieved great success through hard work, perseverance, humbleness, and overcoming challenges. As a company, it’s exciting to play a small role in helping these women move to the next level of their careers and achieve their dreams.”
In addition to the high-level snowboarding competition, the event’s Festival Village features four live concerts, fitness and yoga classes, female DJs, workshops, autographs, giveaways, sponsor booths, and more – all free and open to the public. The complete entertainment and music lineup in the Festival Village will be announced soon.
The event, which will run on Saturday, March 17, from 9 a.m. to 4 p.m. and on Sunday, March 18, from 10 a.m. to 3:30 p.m., supports eco-awareness and sustainability efforts through the Southern California Mountains Foundation and bullying prevention through the No Place for Hate campaign.
This is the first event of the 2018 Supergirl Pro Series, the industry’s only large-scale, all-female action sports competition series. Developed in partnership with Warner Bros. Consumer Products as a celebration of female empowerment 12 years ago, the Supergirl Pro Series provides opportunities for women to be front and center in areas of sports, entertainment, education, business, and popular culture where women are traditionally underrepresented. The annual events bring more than 250 top female athletes who come from around the globe to compete.
To connect with the event via social media, follow @SupergirlPro on Instagram and Twitter, visit Facebook.com/SupergirlPro and use #ToyotaSnowPro.
For detailed information on the event and its live webcast, please visit www.supergirlsnowpro.com. ####
About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, skiing, surfing and music, are broadcast domestically on eight networks (including CBS and FOX Sports), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, the Supergirl Pro Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 24 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit ASAentertainment.com.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in- class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment:
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables. etc.) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
SUPERGIRL and all related characters and elements are trademarks of and © DC Comics. (s18)
Media contacts: Jenn Chidester | m. 858.472.1952| jennifer@modernprinc.com
